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TikTok Shop is set to expand into France, Germany, and Italy on March 31, aiming to onboard local sellers and enhance its product offerings, including high-end items like second-hand Birkin bags. Notable merchants such as Carrefour in France and AboutYou in Germany will participate in the launch. This European rollout is expected to progress more swiftly than the previous UK launch, amid ongoing scrutiny of TikTok's operations in the US, where potential restrictions loom unless ByteDance divests its American business.
Jan Wilkens
People
The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
TikTok Shop to expand in Europe amid uncertain US future
02:45 28.03.2025
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